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Yandex Leak

10 interesting Yandex Search Ranking Factors

January 30, 2023

We have analyzed Yandex Search ranking factors, which include PageRank, Wikipedia Bonus and several other link-related factors

A former employee is accused of leaking a Yandex source code repository, which contains over 1,900 Yandex Search Ranking Factors – used by search engines to rank websites in search results.

Yandex Leak? Yes – The Russian Google.

According to the leak, Yandex used 1,922 ranking parameters in their search algorithm as of July 2022. 

A full list of all files and the Git Repository of the source code, you can see at the website from software engineer Arseniy Shestakov.

Yandex Leak Source Code Files

Several Users on Twitter analyzed the leaked data with the hashtag #yandexleak the last two days – first thread, second thread. If you really want to dig deep into the whole source code leak and its technical data we highly recommend reading the Twitter thread here from Michael King. You further can find information about the Yandex Data Leak on Russian Search News.

In the following you see our translation and explanation of the ten quite interesting Yandex Search Ranking Factors, (you can download the list with our full explanation of the Search Ranking Factors here). 

Those are very likely similar to the ones Google Search is using. 

10 Interesting Yandex SEO Ranking Factors

#1 URL has no digits
❌ /1000-best-credit-cards

✅ /best-credit-cards
#2 Number of Slashes in URL
❌ /wordpress/articles/2023/seotips/advice1
✅ /seotips-advice1
#3 Number of non-letters in URL
❌ /food-cuba&all$currency=dollar#mobile
✅ /food-cuba
#4 '?' symbol in the URL is a ranking factor
❌ /movies?genre=action

✅ /action-movies
#5 Search query = URL, including dots and spaces
Search query is "Rosslyn D. Moore":

❌ /rosslyn

✅ /Rosslyn_D._Moore
#6 Old date in the URL (<=2007)
❌ /2009/11/11/how-to-celebrate-carnival

✅ /how-to-celebrate-carnival
#7 Keywords is in URL, not in text of webpage
❌ /video-games & page is about music

✅ /video-games & page is about video games
#8 URL coverage with trigrams from the search query
✅ /hotels-new-zealand
❌ /nz
❌ /cheap-hotels-in-new-zealand-best-deals
#9 No matter if capital letters in the URL
#10 Bonus for Links from Wikipedia
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Markus Schad | Senior SEO Strategist

Markus Schad is Senior SEO Consultant with over 8 years experience in getting more traffic and visitors for his customers. He is the founder of Commander-SEO.com.

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