Google has confirmed that a change to its search algorithm that is meant to stop spam is being made to search results around the world and in all languages.
Google thinks that the Google algorithm update for October 2022 will take a few days to roll out.
Details about Google algorithm updates are rarely given, except when they are meant to stop certain kinds of spam, like the link spam update from last year.
Google sends out spam updates often to keep the quality of its search results at a high level. The goal of the spam updates is to make Google’s automated systems, which are always running in the background to find spam in search results, even better.
If you follow what used to be called the Google Webmaster Guidelines but is now called Google Search Essentials, you probably don’t have much to worry about with the October 2022 spam update.
Spam updates also go after phishing scams and other bad actors on the web who try to rank in search results by pretending to be highly relevant pages.
Even though websites with thin content that doesn’t add much value might be considered spammy, Google doesn’t consider them to be spam. Google’s helpful content algorithm is more likely to find thin content.
If you don’t know what Google considers spam, you should look at the new Google Search Essentials.
Even sites that use Google’s Search Essentials can be hacked and used to send spam. If a site’s security isn’t good enough, it could be sending spam to users without realizing it.
If your site’s ranking suddenly drops after one Google Algorithm Update 2022, you should check your site’s security and look for signs of an attack.
When a spam update hits a site, its content is either moved down in the search results or taken out completely of Google’s index – for some webmasters this could be a true nightmare.
First reactions on Twitter suggest that considerably by far more webmasters are affected by this update than by the previous Google Helpful Content Update.
Google says it could take months for a website to recover from the effects of a spam update if it doesn’t make the changes it needs to make to follow Google’s spam policies.
The previous update was the November 2021 spam update which was 11 months ago. Google linked to the spam updates help document that reads:
While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.
Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.
Here you find a timeline of the previous spam updates:
- November 3, 2021: Released the November 2021 spam update. The rollout was complete as of November 11, 2021 and seemed significant.
- July 26, 2021: Released the July 2021 link spam update. The rollout was complete as of August 24, 2021.
- June 28, 2021: Released the second part of the June 2021 spam update. The rollout was completed later that same day.
- June 23, 2021: Released the first part of the June 2021 spam update.
Our other Blog posts
6 Top Places to Hire WordPress Developers
Sometimes you need the help of a WordPress Professional. As WordPress is so widely used, there is no shortage of
Top 10 Mistakes Small Business Owners Make When Using SEO
Know Which Common SEO Mistakes to Avoid to Grow Your Local Business In spite of the importance of search engine
FREE AI Chatbot For WordPress using ChatGPT
How to install a ChatGPT AI Chatbot for WordPress Have you ever wished you could create a chatbot for your