Indexing your website on Google is a critical step for every business that wants to compete in today’s digital world. If you are asking why your website does not appear in Google Search you might have to check if it has got indexed.
In this article, we’ll examine what indexing is and how it operates, the advantages of indexing your website on Google, how to submit your website to Google, advice on how to make your website more Google-indexable, typical errors to avoid when indexing your website, how to check your website’s Google indexing status, and how to resolve indexing problems. We’ll also touch how Google’s index work and how to see if your website has been indexed by Google.
What Is Indexing and How Does It Work?
Indexing is the process through which search engines explore the web and add pages to their databases. When a user submits a search query, the search engine searches its index and returns the most relevant results. In order to be indexed, a page must be discoverable by a search engine. Web crawlers, sometimes known as spiders or bots, are used by search engines like Google, Bing or DuckDuckGo to discover web pages.
When a crawler discovers a page, it adds it to its index. This is known as indexing. Usually this happens these days within a couple of hours or days, in rare cases it takes longer than a week.
Google does not crawl every page on the internet every day. The frequency of crawling depends on many factors, such as:
- The popularity and authority of a website
- The freshness and quality of the content
- The speed and performance of the website
- The crawl budget allocated by Google
Crawl budget is the number of pages that Google can and wants to crawl on a website within a given time frame. It is influenced by two main factors:
- Crawl rate limit: how fast Google can crawl a website without affecting its performance
- Crawl demand: how often Google wants to crawl a website based on its popularity and freshness
Therefore, some websites may be crawled more often than others, depending on their crawl budget.
In this three-minute YouTube video, a senior Google search advocate explains how Google Search works for beginners: It is critical to note that indexing does not guarantee that a page will appear in search results. Even if a page is indexed, it may not appear in search results if it does not meet the search engine’s relevance requirements. This is why it is critical to optimize your pages for search engines:
It is crucial to note that indexing does not guarantee that a page will appear in search results. Even if a page is indexed, it may not appear in the search results if it does not fulfill the search engine’s relevance requirements. This is why it is critical to optimize your pages for search engines.
The Advantages of Having Your Website Listed on Google
Indexing your website on Google can give several benefits to your organization. Here are some of the most essential advantages of having your website indexed by Google:
Indexing your website on Google can increase your online visibility and help potential customers to find your business more easily. When your website appears high in search results, it increases your chances of being seen by more people and attracting more traffic to your site.
Having your business listed on Google can help to boost its credibility and reputation. If your website shows up in search results, potential customers may be more likely to trust your brand and think about doing business with you.
Better user experience:
Google emphasizes websites that deliver a favorable user experience, such as quick load speeds and simple navigation. By indexing your website on Google, you may improve the user experience for your visitors while also improving your website’s search engine rankings.
Increased brand recognition:
When your website appears in search results, it can help to build brand recognition and increase your business’s online presence. This can be especially beneficial for small businesses looking to establish themselves in their local market. If you do not appear in Google Search de facto you do not exist for a customer these days.
More useful information:
Tools like Google Search Console – formerly known as “Google Webmaster Tools” –can give you useful information about how your website is doing in search results, such as which keywords and pages are bringing people to your site. This information can help you make smart choices about how to optimize your site and make it easier for Google to find.
By putting your website on Google or Bing, you can get these and many other benefits that can help you improve your online presence and get more people to visit your site. Whether you own a small business, are an entrepreneur, or work in marketing, indexing your website on those search engines can be a key step in making your site more visible online and reaching the people you want to reach.
How to Submit Your Website to Google
Now let us see how to index your website on Google. The first step in getting your website indexed is of course submitting it to the Google Search Engine.
You must be an owner or full user of the Search Console property to be able to request indexing in the URL Inspection tool. To submit your website to Google, you must first create a Google Search Console account and add your website as your property. Usually you need to add a special Code into the DNS Configuration of your website domain.
If you don’t know how to do so, you can also ask the support of your web hosting company. If you ask gently, they will typically add it for you.
After creating an account and adding your website, you may use the dashboard to submit a sitemap to Google.
A sitemap is a file that contains a list of all the pages on your website. It is not required, but it obviously benefits Google in locating pages on your website that it may otherwise neglect. Keep in mind that there is a quota for submitting individual URLs, and requesting a recrawl several times for the same URL will not result in it being crawled any faster.
After you’ve submitted your sitemap to Google, it may take a few days for your website to be indexed. However, you can speed up this process by using Google’s URL inspection tool, which is also available in the Search Console.
This tool allows you to submit specific pages to Google for indexing.
In the image above you see how the result looks like if a webpage has been successfully indexed. The image below on the other side shows us the result if your website has not been indexed by Google, it is completely unknown to the Google Index yet. If you are sure that the URL exist you could now ask to request indexing.
How to Improve Your Website’s Indexability on Google
Once your website has been indexed by Google, there are various measures you may do to optimize its indexability. Here are some suggestions for increasing your website’s indexability on Google:
- Use page titles and meta descriptions
Make use of descriptive page titles, full of keywords. The title tag and meta description are two of the most important on-page SEO elements. They should accurately describe the page’s content and include keywords that your target audience is likely to use.
- Header tags (H1, H2, H3, etc.)
Header Tags can help you organize your content: Header tags help you divide your content into sections and make it easier for search engines to figure out what your page is about.
- Make a sitemap
A sitemap is a file that has a list of all the pages on your website and shows how your content is organized. By sending Google a sitemap, you can make sure that all of your pages are quickly indexed. If you are using a SEO Plugin like Yoast SEO or RankMath for example you do not need to worry about it since those plugins generate and submit a sitemap on your behalf automatically.
- Use internal links
Internal links are links on your website that go from one page to another. This can help search engines figure out how different pages relate to each other and improve the user experience by making it easier for people to find their way around your site.
- Optimize your images
Make sure your images are optimized for the web by reducing their file size and adding descriptive alt text. This can speed up the time it takes for your website to load and make your content easier for people who can’t see to read. You can find out more here in our blog post about how to optimize images. If you need a quick recommendation – we use Smush as our optimizing plugin.
- Make sure your website works well on phones
With more and more people using their phones and tablets to access the internet, it’s important to make sure that your website works well on mobile devices. This can be done by using a responsive design or a different version of your site for mobile users.
- Finally check your general website’s performance in Google Search Console on a regular basis to see if there are any errors or crawl issues that need to be fixed. GSC also informs you very email about any issues. This can help you find and fix any problems that might be making it hard for the Google Index to find your website.
Common Errors to Avoid When Indexing Your Website
Certain errors must be avoided when indexing your website on Google.
Here are some common pitfalls to avoid when indexing your website:
- Duplicate content
Duplicate content can harm your website’s indexability and search engine rankings. Make sure to eliminate any duplicate content on your site, or use canonical tags to indicate which version of the content you want to be indexed by search engines. If you are not sure make use of a Plagism Checker – there are severals available, one example is Duplichecker.
- Broken links
Broken links can make people who visit your website angry and hurt the credibility of your site. Check your site regularly for broken links and fix them as soon as you can.
- Poor structure of a website
Search engines can crawl and index a website more easily if it is well-structured. Make sure your categories are clear and make sense, and use internal links to build a site with a clear hierarchy.
- Blocking search engines
If you block search engines from accessing your site or certain pages by accident, it can hurt your site’s ability to be indexed. Check your robots.txt file to make sure it doesn’t stop search engines from crawling your site. This happens more often than you might think. Here you can test your robots.txt directly via Google.
- Slow loading speed
A slow-loading website can harm your website’s user experience and indexability. Optimize your website for speed by compressing images, reducing the number of plugins, and using a fast web hosting service.
- Keyword stuffing
Overusing keywords on your website in an attempt to manipulate search engine rankings is known as keyword stuffing, and can result in penalties from search engines. Instead, focus on creating high-quality, relevant content that naturally includes your target keywords.
- Ignoring mobile optimization
With the increasing number of mobile users, it’s important to ensure that your website is optimized for mobile devices. Failing to do so can harm your website’s visibility and reduce your search engine rankings.
By avoiding these blunders, you can ensure that your website is properly ranked on Google and reach more customers.
How to Check Your Website’s Indexing Status on Google
After you’ve submitted your WordPress website to Google, you can utilize the Google Search Console to check on its indexing status. The Search Console is a free application that offers extensive reports on your website’s indexing status.
It can assist you in identifying pages that are not being indexed, pages that are being indexed too frequently, and pages that are not ranking as well as they should. This might assist you in identifying and resolving indexing difficulties with your website.
You just need to open the URL Inspection Tool, enter the url of your website and Google will tell you the index status of your website within a short moment. First, inspect the URL by typing it into the search bar. Then, click “Request indexing” to submit the URL to Google.
The tool will then run a few checks to make sure the page is free of major issues. If the page checks out, the tool will queue it for indexing. Note that you must be an owner or full user of the Search Console property to submit a URL to Google for indexing using the URL Inspection tool.
Another way to check whether your site is indexed is to conduct a site search on Google.
Simply search “site:” plus your website’s URL on Google. You’ll then see how many pages on your website are in Google’s index. You can use the same method to check whether a specific URL is indexed.
How to Troubleshoot Indexing Problems on Your Website
There are various measures you may take to troubleshoot an indexing problem on your website.
Here are some pointers for troubleshooting indexing issues on your website:
- Examine your website’s robots.txt file
This file includes instructions for search engine crawlers and can prevent pages from being indexed.It’s possible that Google’s bots aren’t able to crawl your site if the robots.txt file on your site isn’t properly configured.
What exactly is a robots.txt file? Located in the top level directory of your site, this text file instructs bots like search engine spiders on which pages to crawl and which to skip.
It’s possible to prevent Google’s bots from crawling your site, parts of your site, or certain pages on your site if your robots.txt file isn’t properly configured. If you want to fix these problems, you need to remove the offending “disallow” directives from the file. The following Text Snippet is a Google-provided example of a basic robots.txt file:
User-agent: Googlebot Disallow: /nogooglebot/ User-agent: * Allow: / Sitemap: https://www.example.com/sitemap.xml
To stop Googlebot from indexing the directory, use the robots.txt file.
- Examine your website’s sitemap.xml file.
This file offers a list of all the pages on your website and is guiding search engines in discovering new pages.
Make sure that you submitted the sitemap XML to Google and especially that Google was able to read it. One of the most common SEO mistakes small business owners make is not submitting their sitemap. You can check the status of your sitemap submission in the Google Search Console under Indexing – Sitemaps.
If everything is okay it says “Sitemap index processed successfully”, in the upper right corner you can also open the Sitemap to have a view.
- Examine your website’s meta tags.
This can assist search engines understand the content on your page and increase its indexability.Check your noindex tags: Another way to sucessfully block a page from being indexed is to include a noindex tag in the <head> section of the page’s HTML file. A noindex tag looks something like this:
- <meta name=“robots” content=“noindex”>
If you accidentally included one of these tags on a page, that page won’t be indexed. To fix this issue, delete the tag.
- Examine your website’s internal linking structure.
This can assist search engines discover new pages on your website and increase its indexability. Check if Google Search Console displays you any 404 – Not found Errors and check those errors carefully.
- Check the loading speed of your website.
This can help search engines crawl your website faster and increase its indexability. You can make use of Online Tools like GTMetrix or Pingdom to test the Website Performance.
By following these procedures, you can discover and resolve almost any serious indexing issues with your website.
Indexing your website on Google can help you raise your visibility, reach more clients, and improve your website’s search engine ranks. To begin, you must first register a Google Search Console account and upload a sitemap to Google. After Google has indexed your website, you can take a number of steps to improve its indexability. By following these procedures and avoiding typical pitfalls, you may quickly and easily have your website indexed on Google.
You dont have time for all this stuff? Adding DNS Code drives you crazy? You do not want to know in detail how to index a website in Google?
No problem. If you need assistance with indexing your website on Google, our team of specialists is here to help. We can develop a customized indexing strategy for your website and assist you in monitoring and troubleshooting any issues that arise. Get in contact with us to learn more about our services.
Markus Schad | Senior SEO Strategist
Markus Schad (mailto:email@example.com) is a Senior SEO Consultant with over 8 years experience in getting more traffic and visitors for his customers. He is the founder of Commander-SEO.com.
Our other Blog posts
How to increase memory limit in wordpress
What is WordPress Memory Limit Exhausted Error? WordPress is written in PHP, a complex server-side programming language. Every website requires
One million people signed up to try the new ChatGPT powered Bing
Yusuf Mehdi, Corporate Vice President and Consumer Marketing Office at Microsoft, made the announcement on February the 9th of 2023
How to Fix Error Too Many Redirects Issue in WordPress
Are you trying to fix your WordPress site’s “Error Too Many Redirects” problem? This is a fairly typical WordPress problem