5 Ways To Revolutionize Your Keyword Planning
Today, the market is becoming increasingly flooded by keyword research businesses. They promise to help give insights on keywords to help with SEO optimization, but they can often be expensive. Google Keyword Planner is the ideal tool for those looking for a free way to discover insights on keywords. In our blog post we will give you some insights how to use the Google Keyword Planner effectively.
What Is Google Keyword Planner And Who Is It For?
Keyword Planner lets users see monthly search volumes for precise keywords and phrases. It also allows you to see other related keywords and phrases to help you better strategize which keywords to utilize.
If you’re looking for a way to get started with SEO and keyword research, Google’s Keyword Planner is the place to start. You can use it to discover keywords your customers are searching for and then use those keywords in your content marketing and website pages.
The benefit of this tool is that all the data used for research comes from the world’s most extensive search engine data- and it’s free! To get the most out of this tool, you’ll want to make sure you understand how to use it most to your advantage.
5 Ways To Get The Most Out Of Google Keyword Planner:
Uncover New Keywords
Discovering new keywords is an excellent option if you’re looking to expand the keywords, phrases, or topics you cover on your website. You can also enter a domain’s URL to help filter out suggestions and narrow down keywords that fit better for your intended audience. Keyword Planner will provide you with ideas for keywords you may not have considered or thought of!
Understand How Often Keywords Are Searched
Once you begin searching a keyword, you will see a variety of data insights on your search inputs. You’ll be able to see the following helpful information:
- The average number of times your keyword or keyword phrase is searched.
- A three-month change in search trends using the current month and the previous two months.
- A year-over-year (YOY) change number will compare the current month this year with last year’s.
- How competitive your keyword ranks as either low, medium, or high.
- Both low and high click-per-cost (CPC) values in your field.
Get Ahead Of The Competition
A successful business requires you to frequently conduct and analyze how your competitors perform. Google Keyword Planner allows users to input a domain name to see what keywords the website ranks for when drawing organic traffic. You’ll be shown keywords that work well for them, as well as relevant keywords that may have less competition and let you get ahead of the game.
Better Understand Your Audience
It isn’t uncommon to get caught up in your business’s technical language and begin to separate from how your audience actually speaks. Learning your audience’s language and what words they use to search with allows you to focus better on your audience’s needs while drawing in more organic traffic.
Discover What Type Of Device Your Audience Is Using
One very helpful but little-known tidbit about Keyword Planner is that it allows you to see how often keywords are searched on different devices. Knowing if your audience would be searching for your keywords using a mobile smartphone or a desktop computer is beneficial. It allows you to ensure the experience is both responsive and relevant to their needs.
Today, there are thousands of keyword tools to help you while optimizing your content for search engines. Using Google Keyword Planner is an easy-to-use and free tool that any website owner and content writer can benefit from using.
Markus Schad | Senior SEO Strategist
Markus Schad is Senior SEO Consultant with over 8 years experience in getting more traffic and visitors for his customers. He is the founder of Commander-SEO.com.
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