New SEOBlog
Hello and welcome to our new SEOBlog where we would like to inform you in the future about latest developments in Search Engine Optimization and Digital Marketing in general. For those of you new to SEO here a short explanation from Wikipedia.
No matter what business you’re in, if you want to be successful, you need to make sure your website is optimized for search engines. Search engine optimization (SEO) is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). The higher your website ranks in the SERPs, the more likely people are to find it when they’re searching for the products or services you offer. There are numerous techniques that can be used to improve SEO, including on-page optimization (such as keyword research and meta tags) and off-page optimization (such as link building and backlinking).
In the end there are countless factors that go into SEO, from the content on your website to the way your website is coded. And while it may seem daunting, there are plenty of resources out there to help you get started. Once you start, you will see for sure results.
We dedicate our new SEOBlog directly to another very popular one
Our very first Post is directly dedicated to one of the best SEO Blogs out there in the World – which is of course the Search and SEO Blog, directly published by no one else than our friends from Google.
The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices – you can subscribe to their RSS Feed directly from here.
This page over here on the other side details the latest ranking updates made to Google Search that are relevant to website owners. To learn more about how Google makes improvements to Search and why they share updates, take a look at their blog post on How Google updates Search.
Google's helpful content update in August 2022
There you will find a low of interesting news – for example about the latest Google’s helpful content update where Google said that it will “better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well”.
According to most bloggers they were concerned that this new algorithm update was going to eat away at their traffic and sink their blogs. Many questions came up:
- What is the helpful update in detail?
The Helpful Content Update is a Google search algorithm update that aims to improve the quality of the search results and reduce the volume of “low-quality content”.Based on information from google,”low-quality content” is
- Not original
- Lacking depth and substance
- Designed to get attention, not to provide value
In particular, Google want to limit the ranking potential of any site or collection of sites that contains a lot of information from a pool of unrelated topics.
- Which websites will be affected by the change?
It seems that the Helpful Content Update will be applied site wide, according to a conversation algorithm expert Glenn Gabe had with Google’s Search Liason
On first of September 2022 Dale Davies from Exposureninja made a brilliant podcast and article about this update to answer all of this questions, worth listening to it – you can find it over here.