Are you losing sales due to a lack of organic traffic? In this post, we’ll provide our recommendations for the top keyword research tools to help you increase traffic.
You’re losing traffic, leads, and sales if people can’t find your website in search results. Keyword research tools are one of the best ways to fix that problem and increase traffic.
Keywords are vital for improving organic traffic, since searchers will only locate material if Google believes it is related to their query. Keywords are an important SEO (search engine optimization) ranking criteria for Google. That is, the easiest method to help search engines recognize that your material is relevant is to incorporate the same terms that people are typing into Google to find you naturally.
If you make proper use of organic keyword research tools, your content will appear higher in search engine results pages (SERPs), resulting in more hits and organic traffic. Picking the right keywords should be an essential part of any search engine optimization strategy these days.
What exactly are Organic SEO Services?
When you input phrases into a search engine, two sorts of results appear: sponsored advertisements and organic results.
Organic traffic costs nothing to the engine to appear. It must, however, be relevant, authoritative, and valuable in order to develop strong enough to reach the top of the search results.
Without organic SEO skills, the key strategy to getting your website at the top of the SERPs is to make use of teams or consultants specialized in organic SEO services.
These organic SEO services are knowledgeable in assessing and improving all aspects of natural development on and off your website. Because there are so many distinct parts, the teams that supply these services often have a varied range of abilities, ranging from social media knowledge to coding, working together.
How do I start an organic search?
Millions of methods are to accomplish this, ranging from the commonplace to the sublime. However, in order to assist you in developing more of a strategy that can be followed when you have a “brain block,” I have compiled a list of methods for generating root keyword ideas – you can call it organic search ideas or brain SEO strategy. Our keyword research could be divided into a “non tool part” and a part where a keyword tool comes into play.
How can you figure out which terms people are searching for to locate your content? By incorporating keyword research tools into your content marketing arsenal. One advantage of using keyword research tools is that you will obtain more terms to use in your content strategy, backed up by real data on popularity, usage, and other factors.
We begin with our top recommendations for the finest non-tool organic keyword research and walk you through how to utilize them to uncover the keywords you need to improve your content for higher search positioning.
Finally, we’ll share our top recommendations on research tools that you might find useful.
Natural ways to find an organic keyword
Take a look around you
Sounds funny, no!? But Items on your desk, in your room, or anywhere else in sight can indeed often serve as terrific root keyword suggestions. I know a very successful SEO company who forces their employees to first take a look around.
Watch television
Make a list of the names of TV shows, things advertised during advertisements breaks, and even the items you see on the TV itself. These objects can all be used as seed keywords.
Visit a store
Each bigger retailer stock hundreds of thousands of things, each of which may technically be a root keyword. When looking at products, don’t only write down the specific name of the item (though that’s also important); write down the generic item or comparable terms, such as “shoes”, “sneakers” etc. Take note of how a single item which came to your mind can generate numerous potential root keywords.
Make use of Google Trends
If you can’t think of anything, go to Google Hot Trends and see what people are searching for right now on Google.
Use Amazon Products, Categories, Descriptions, and Best Sellers to your advantage. Amazon contains millions of products, which means millions of root keyword items.
Don’t only look at product names; use categories and words from descriptions to generate fresh ideas. Browse the Amazon bestsellers in all categories to find the best-selling items.
Make use of eBay’s Products
You may obviously browse individual goods, but I’ve also found that categories are useful. If you go to eBay’s categories listings page, you will notice that there are many more categories than usual. In addition, if you select “Get All… Categories,” you will see a lot more information.
Visit the library
Book titles are an excellent source of specialty ideas. In fact, even the most esoteric section of the library is likely to have a huge niche online. The library just does not have the space to accommodate all the tiny niches that can be located online. So go down the library aisles and you could be busy for months with keyword ideas.
Make use of Affiliate Networks
If you’re stumped for ideas, simply log onto any number of affiliate networks, browse the products, and read the other keywords used in product descriptions. I’ve used affiliate networks such as Clickbank, Commission Junction, Neverblue Ads, PerformCB (Clickbooth), Linkshare, and many more.
Make use of Google Instant Search
Google Instant Search can be a wonderful method to get some root keyword suggestions. If you’re having trouble coming up with keyword ideas on your own, simply type a few letters into Google and go through the results. Start with random letters or enter any term that comes to mind; the choices provided can guide your imagination into some interesting corners.
Look into Wikipedia
Okay, with Wikipedia, you’ll probably need to start with a simple query before anything comes up, but if you start reading ANY page on Wikipedia, you’ll find a plethora of amazing root keyword possibilities within the text.
Read the forums
Go to your favorite forum or Big Boards to search across all the largest online forums. There are thousands of forums that people are passionate about, which usually makes a wonderful niche. You can find some fantastic root keywords if you read some posts.
Get a newspaper or a magazine
This one should go without saying. Simply jotting down what you see on the page will get your creative juices flowing.
Examine online advertisements
I’ve used it a couple of times. When I’m perusing other websites, I’ll take note of what’s being advertised and the specific keywords in the advertising. This frequently prompts me to consider niches that I would not have considered otherwise.
Copies of other niche websites
This is a secret treasure that I have utilized numerous times. When exploring other specialty websites, I frequently discover that the site owner is linking to a plethora of other specialized websites (which they most likely own and operate as well, something which you can see especially in the SEO niche). Once I’ve found a network of specialty websites, I will figure out what keywords they’re focusing on and use those as root keywords.
Inquire with someone
When all else fails, seek advice from your friends, wife, family, or others. If you’re stuck for ideas, borrow someone else’s for a while. There are many freelancers out there on platforms like Fiverr or UpWork which are eager to help with your organic keyword research.
What are the best organic Keyword research Tools?
Here comes the tools part: In the following, you will find a list of the Best Keyword Research tools currently in the market.
SEMRush
SEMrush provides you with relevant organic keywords, a comprehensive summary of every keyword your rival ranks for, how much traffic it sends to their site, and even a link to the ranking page.
It also contains one of the most accurate and comprehensive listings of “competing websites,” which will show you the competitiveness of your competitors. That is, you may perform a deep dive into a competitor’s website while also swiftly searching across all the other major sites in your niche.
To begin searching, unlike other SEO keyword research tools, you do not need to enter a seed term into their search engine. Instead, simply enter the URL of a website to begin your investigation and find organic keywords used by it.
In addition to keyword rankings, you can get detailed information on traffic statistics, Ads CPC, domain comparisons, keyword difficulty, keywords driving traffic, paid search and much more. You can say with confidence that SemRush provides the best organic search results right now.
SEMRUSH PRICING
SEMrush pricing starts at $99 per month, which includes access to keyword analytics, site position tracking, social media tools, content optimization tools, and much more.
Ahrefs
Ahrefs on the other side is the most used keyword research tool for SEO, and for good reason. It searches and saves the largest third-party search query database, ensuring that you get the most comprehensive (and correct) data for your research.
You may view the organic keywords, backlinks, and PPC efforts of your competitors. This keyword research tool displays the best backlink opportunities, the most relevant keywords, hot content topics, email alerts whenever your company is mentioned online, and much more.
Do you ever have concerns about the accuracy of these keyword research tools? Don’t be too concerned. The Ahrefs database has more than 7 BILLION keywords and 187 BILLION indexed pages. As a result, Ahrefs can serve its users with relevant content of utmost accuracy and data.
MonsterInsights
MonsterInsights is one of the best ways to add Google Analytics to your WordPress website. You can get going with just a few clicks and have access to all the info you need to make data-driven decisions that will keep traffic humming.
Plus, it’s a great way to make sure your keyword research is on track and find ways to improve it.
To get started, you’ll have to sign up for MonsterInsights. Then, download and install the MonsterInsights plugin. You can follow these instructions to add MonsterInsights to your WordPress account.
AnswerThePublic
AnswerThePublic is one of the oddest SEO keyword tools available but the price of free can’t be beat.
While AnswerThePublic may be used for any type of keyword research, it excels at assisting you in locating the questions that people are actually asking.
This is significant because consumers no longer merely type queries into search engines; they now search by voice, typically through mobile devices. As a result, rather than being a written keyword phrase, searches are frequently in the form of a question.
AnswerThePublic is one of the greatest organic keyword research tools for finding these queries and optimizing your content to increase organic traffic.
Google Ads Keyword Planner
The Google Ads Keyword Planner tool is an SEO keyword research tool that can be used to create new search campaigns or add to current ones.
A list of how each term may perform is available. This tool can also assist you in selecting competitive bids and budgets for your campaigns.
But how does this keyword research tool differ from others? The ability to view historical data as well as traffic projections. Statistics such as search volume over time are available.
Google will also provide you with projections for things like projected clicks and estimated conversions.
This is believed to be quite accurate, providing you an idea of how a collection of keywords could perform in the future from a RIO standpoint.
HOW TO MAKE USE OF GOOGLE ADWORDS KEYWORD PLANNER
To get started, you’ll need a Google Adwords account. Select Tools & Settings » Planning » Keyword Planner from the three-dot menu. The utility will open in a new tab.
We’ll use the Discover new keywords area to develop keywords. There are numerous boxes here that you may fill out. You may:
- Enter your product here – is an excellent place to start with a handful of keyword phrases.
- Input the URL of your landing page – While this option is designed for people purchasing advertisements, inputting the URL of a page you intend to enhance might yield some interesting results.
- Select a product category – this makes more sense for ad buyers, although it can result in some appealing keywords.
We’ll make advantage of “content marketing.” Then, to proceed to the results page, click Get Results.
The following are listed in the table:
- Average monthly search volume, which indicates how popular terms are
- Competition, which matches the conditions you established earlier
- Suggested bid (shown as low and high ends of the range). This is for ad purchasers, however the greater the value, the more common the term is, and the stronger the signal of commercial intent.
You may also add filters and a date range to your search from this page. Click the download option to export your results to a spreadsheet for further analysis.
A Grouped thoughts tab is also available on the results page. This is worth investigating because it provides broad topic areas that might be beneficial for narrowing down material. To see what keywords are included, click on any of them.
Make a list of keyword phrases and subjects that interest you, just like you would with any other tool. You may repeat the process to do another keyword search and further focus your content keywords.
Pricing for Google Ads Keyword Planner? Free, of course!
Ubersuggest
Ubersuggest is a free SEO tool that generates new keyword suggestions. Do not get mistaken with Ubersearch – what is Ubersearch? Ubersearch was a hijacker extension for Web browsers and has nothing to do with Ubersuggest. Latter was created as a program that scraped Google Suggest phrases, but it was bought by entrepreneur Neil Patel, who has since extended the feature set.
“Keyword Ideas” is the feature that launched the first Ubersuggest. And it still works well.
What’s nice about Ubersuggest’s keyword tool is that it can produce a variety of keywords, including:
Linked keywords are those that are related to your seed keyword but are not necessarily on the same issue.
Keywords in the shape of a question mark. For example, if you search for “digital marketing,” one of the query keywords returned by the program is “does digital marketing work?”
Preposition keywords are phrases that combine two concepts into one. For example, “SEO tools for excel” is a preposition term for “SEO tools.” I also discovered a number of additional intriguing “SEO tools for X” phrases.
Pricing starts at $29 for Individuals, also available are lifetime licenses ($290 at the time of writing this blog post).
Moz
Moz is a great SEO keyword research tool that offers so much in one package. Moz provides keyword research tools, an SEO keyword generator, and link analysis, which provides precise information on your inbound links and link quality.
Moz’s feature set may appear overwhelming to even the most seasoned SEO marketer. They do, however, provide a plethora of courses and materials that you can use to better your SEO and learn more about SEO in general.
So, what benefits does Moz provide? Weekly crawls and page rankings, keyword difficulty, competition analysis, on-page suggestions, open site explorer, and more features are available.
Not only do you have access to capabilities for genuine keyword research, but Moz values your expertise in the field. They provide pro training webinars, a rich Q&A database, Moz seminar discounts, and the world’s largest SEO community.
Moz could be named as the SEO keyword research tool for beginners who wish to become SEO experts.
Pricing at Moz
Moz plans begin at $99 per month. If you pay yearly instead of monthly, you’ll get a considerable discount on all the programs.
Google Search Console
If you already have some search traffic, Google Search Console is an excellent SEO tool for determining their typical Google ranks, impressions, and click-through rate.
Not only that, but Google Search Console will provide you with data points and solutions for correcting SEO problems you may not have even realized existed. For example, if you rank on the first page but have a very low click-through rate, it might simply be a question of altering your meta tags to make it more appealing to readers.
With Google Search Console, you’ll get an inside peek into Google’s perception of your site, which is a vital tool for bloggers. For a detailed view of all of its insight take a look at our blog post here and another one for the case if you just want to know How to setup Google Search Console.
Keyword Snatcher
Keyword Snatcher is another free SEO tool. Unlike many of the other programs listed, however, this one concentrates on providing you with as many keywords as possible.
For example, a single search will yield around 2,000 terms from any given seed word.
Similarly, locating long-tail keywords is simplified by the sorting option, which allows you to focus on terms of a specific length.
Where do these long-tail keywords come from in Keyword Snatcher? Keyword Snatcher, unlike most other keyword research tools, gets its data from Google autocomplete rather than Google Keyword Planner. This entails locating unknown keywords for which no other website ranks.
Keyword Snatcher works effectively with Google Keyword Planner. Here are some measures to take:
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Begin your study with Google Keyword Planner by entering keywords relevant to your niche.
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Look for terms that might result in long-tail keywords.
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Once you’ve identified the terms, enter them into Keyword Snatcher.
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To assist you sift out long-tail terms, use the word count function.
Pricing for Keyword Snatcher
Keyword Snatcher is a $47 one-time purchase.
What is the most effective organic keyword research tool?
Now at least you are aware of the greatest tools in the market right now. But which is the best keyword research tool? As always, it depends on many factors.
We strongly suggest SEMrush as a research tool for organic search if you can afford the subscription (they offer a 2-week free trial). We adore them, they have lots of keyword data and we utilize them every day.
AnswerThePublic on the other side is an excellent alternative if you’re searching for a free option.
Regardless of the tool you choose, make sure your material is being picked up by search engines by using keywords in page titles and descriptions, social media hashtags, and other places where they are suitable. Make your material relevant to your target and readable.
Optimize pages using the most popular organic keywords
Now that you know by the help of the tools which organic keywords users are using to find website’s various pages, you can begin to improve your pages to drive traffic and increase conversions. This will assist you in tracking keyword conversions in the future.
First things first: SEO On-page optimization is critical for increasing organic search traffic.
Search engines want material that is new, unique, and useful. Keyword placement is critical.
As a result, there are a few places inside your web page where your organic keywords should occur to boost your organic visibility.
These are the most important ones:
- The body of your text
- The web address
- The h2 and title tags
- The very first paragraph
- Alt text for images
- The meta description.
- External and internal hyperlinks
The body of your text comes first on the list. It might be difficult, but attempt to use your keywords in the most natural way possible. Use synonyms and LSI keywords instead of jamming your target keyword into every phrase.
Headings
Html tags for headers and subheadings are h1>, h2>, and h3>. The section titles that the user sees on the website are as follows. Do not forget your h1> and h2> tags, and make sure to organically include your keywords into their titles. These names assist Google in determining what the material in each part is about. In general, utilize your focus keyword in your h1> as well as certain subheadings.
Content
Your content comes in second. The presence of primary keywords throughout your text signals to search engines that these keywords are relevant to your topic. In addition to your core keyword, strive to include synonyms and LSI keywords to create a natural flow for your visitors.
While optimizing your content for search engines is important, your first attention should always be on your readers. Using keywords will assist search engines crawl your material higher on SERPs, but if your article lacks high-quality content that your visitors will find engaging, all of your SEO related keywords will be meaningless. When search engines see that visitors are dissatisfied with your material, they will lower your ranking.
Remember that if you include too many identical keywords in your content, Google may punish your site for keyword stuffing. As previously said, strive to maintain a careful watch on your keyword density.
The ratio of times a keyword or phrase occurs in comparison to the total number of words on the page is referred to as ‘keyword density.’ The recommended keyword density is from 0.5% to 2.5%, so keep within that range.
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