Ever wondered why Google removes information from its index? Asking yourself, why did my web pages get deindexed by Google? Google rejects web pages because it notices that not every optimization is beneficial. Some information may also not provide a helpful solution for searchers.
You need to establish an efficient digital and online marketing strategy to prevent becoming deindexed. Furthermore, improve your processes to avoid having your website removed from Google search.
Some things, like cloaking, writing text so that search engines can see it, but users cannot, or setting up pages or links just to trick search engines, can get you removed from Google’s index. Let us see in detail what can cause your Web page to be deindexed.
Sneaky Site Redirecting
The probability of getting your URL removed from Google searches is high if Google determines that site redirects reveal different information than what was previously transmitted from search engines to consumers. This action is similarly defined as “cloaking.” So when utilizing redirects, validate that your website will redirect customers to an updated website address and a URL including combined content.
User-Generated Spam
The practice of exploiting excessive user-generated material is popular, especially on platforms that enable users to use specific plugins and tools to create accounts. Some recognized instances of this spam are comment spams on forums or blogs.
Low-Quality Content
When you use digital marketing as a service, it should include making good content for your website. If you make low-quality content, Google may decide to take it down. Google doesn’t keep irrelevant or copied content in search results because it isn’t useful for search and was only published to boost keyword ranking.
Bridge Pages
Bridge pages, which are sometimes called “doorway” or “portal” pages, show up in search results for certain keywords but take you to the same place when you click on them. Google punishes these bridge pages because they try to trick users into going to a certain page by giving them false information.
Spammy Pages
Cherry Prommawin, Search Relations, and Duy Nguyen, Search Quality Analyst at Google said 2019 in their Webspam report that the top three spam trends are user-generated spam, spam on hacked websites, and link spam. Putting suspicious pages on your website that try to trick search engines and visitors puts you at high risk your Web Pages get deindexed by Google. By the way: Did you know that Google finds over 25 billion spammy pages every single day?
Duplicate Content
Google doesn’t like it when content is duplicated. Content that has been copied or stolen is immediately taken from SERPs. This is why it’s important to put making useful and relevant content at the top of your digital marketing business plan. Good content will bring people to your website and keep Google from removing you from search results.
Malware and Phishing Setup
Google doesn’t allow cybercrimes like setting up malware and phishing. Google automatically removes content from malicious web pages, especially if it is used to get unauthorized access to sensitive information given by users, damage important data, or track what users do on their computers.
Low-Quality Content
If you make low-quality content, Google Search may remove it faster than you think.
You shouldn’t post content that isn’t relevant, doesn’t make sense, or is copied from somewhere else just to rank for keywords or be consistent. Take the time to write original, high-quality posts that your readers will find useful.
Spammy Structured Data Markup
Google’s guidelines for structured data say that you should avoid markup that is misleading or spammy if you would rather not get a penalty.
Google uses data markup to decide if a URL will appear in search results and rich snippets. If Google finds content on your website that is irrelevant, misleading, hidden, or dangerous, it may remove that content from its index.
Low-Value Affiliate Programs
You could run affiliate programs on your WordPress website while simply posting descriptions of promoted products found on other platforms. Google considers this behavior to be poor content marketing and may remove your URL from Google search as a result.
In general, Google removes the content of thin affiliate pages from the SERPs due to low-quality content.
After presenting you the most important reasons why Web pages get deindexed by Google, finally a Bonus Tip:
Bonus Tip for WordPress Sites
Check your settings to make sure Google is provided access to crawl your site. Click Settings in the left sidebar and go to Reading. About halfway down the page, you’ll see a Search Engine Visibility option. Make sure the box is unchecked.
How do I get my website Deindexed?
Via Google Search Console
The easiest way to get your website dexindex is via Google Search Console (GSC), the tool that enable SEOs to quickly identify and fix issues. Use this tool with care. Do not no index other, value pages on accident!
In case you do not have GSC installed follow our blog post how to setup Google Search Console, we further have the best practises for GSC as well.
Removing a website via Google Search Console is a “temporary” solution. The website gets removed 6 months from the index. If you want to get it deindexed forever use it with another method so the page/PDF/image in question stays deindexed.
Your website better not looks like this one
People tend to ignore this option because of its temporary nature. Other than removing the content entirely this is by far the fastest way to get something deindexed.
Exclude it in robots.txt
You can cause multiple pages to be unable to be crawled by changing up your robots.txt file. What is robots.txt and how can I access it? Robots.txt is simply a text file that webmasters can create to tell search engine robots exactly how they want their pages crawled or their links followed. Robots.txt files simply indicate whether certain web crawling software is or isn’t allowed to index the URL of a website.
Conclusion
You should do a lot of research on the SEO techniques you want to use in your SEO strategy plan if you want your website to stay in Google searches.
If you follow Google’s guidelines (Google’s Search Essential rules), your content should not be running any risk for getting de-indexed.
De Indexing Google is, by definition, the removal of an already indexed url, listed in the search results. A de-indexed link is referred to when the (de-indexing) request is accepted and the content removed from Google’s index.
It takes Google to de-index a page anything between a couple of days up to several weeks.
The most common reason for a web page being deindexed is because your site has done something to break Google’s webmaster quality guidelines. If you aren’t already familiar with Google’s Search Essentials guidelines, now is a good time to check them out.
Most of the time, the idea of optimizing a website is unsatisfying and can’t be done. That’s right. If you do too much Search Engine Optimization, it could hurt the ranking of your website. Do not go overboard. There are a few different reasons why a website shouldn’t be crawled or re-indexed. It seems that this is because duplicate content can’t be indexed. When you have duplicate content, you have more than one version of the same page. In some cases, a version that can be printed might have been compared to one that can’t. Both versions don’t require any searches. The standard pages will still be indexed even if the printer-friendly version is deindexed.
De-indexing means taking pages out of a search engine’s index. It can happen when you update your website or set up your web server incorrectly, which makes the search engine remove content without warning. Even though this might be an inconvenience, it doesn’t mean that your website is down for good.
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Blog category pages.
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Blog author pages.
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Pages that are indexed under another domain (www.example.com and not example.com)
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Pages with 404 or server errors.
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Pages with coding or a canonical tag that is telling Google to ignore it.
De-indexing is an SEO technique that lets you tell search engines that certain pages have been taken down or aren’t worth looking up. This can be content that is deemed to be of low quality (because there isn’t much text) or content that is considered private and shouldn’t show up in search engine results.
If Google doesn’t index a page, it won’t show up in search results and can’t hurt SEO. On the other side it is not always easy to get a page indexed, and there are many things that can affect how quickly or easily a page is indexed.
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