What is search console insights?

Anyone with a verified Google Search Console property can use Search Console Insights.

At the top and bottom of Search Console Insights, you can use the “Share Feedback” link. 

At the top of the Overview page for Google Search Console, click “Search Console Insights.” Or use just this link to go straight to it.

Link your site’s Google Search Console property to your site’s Google Analytics property and open the Search Console Insights Dashboard via this link.

Yes, absolutely.

Views, queries, and actions from both organic search results and Google Ads are included in the insights data. Google Insights offers several ways to learn about how people engage with your listing: How customers will discover your listing. Search terms.

By connecting Search Console and Google Analytics, you can better understand how rankings and individual keywords affect organic performance and user behavior on your website.

Google Analytics is designed for users, delivering information about individuals who visit and engage with your website. Google Search Console, on the other hand, is search-engine-focused, offering tools and insights to assist site owners increase their visibility and presence in SERPs.

If you correctly connect GA to Search Console, you will have access to additional insights that will help you analyze the performance of your content. If you do not make an association, you will only be able to view the Google Search card.

There are a few reasons why your GA data may not be appearing on GSC Insights:

1. Your GSC property is not associated with a GA property: visit the help center to learn how to create an association. In particular, if you have separate properties for your HTTP and HTTPS traffic on GSC, make sure to associate the property that receives the most traffic or consider verifying a domain property to include all your traffic in one place. Note that you can’t link Google Analytics 4 properties for now, but we’re working on it.
2. You do not have sufficient permissions on GA: if your GSC property is associated with a GA property, and you still cannot see GA data, check that you have Read and Analyze permissions to the associated GA property.
3. You have the wrong GA view selected in GSC: GSC Insights brings GA data for a specific GA view under the associated property. If you have no views under the property, we won’t be able to populate data. You can see or change the selected view in the Search Console Associations page.

The New content card displays pages on your site that have received their first pageviews during the previous 28 days. We may additionally provide the top Search searches for the leading canonical URL for each title. To appear, content is ordered by recency and must have at least a few views. We utilize three key pieces of information to populate this card:

We begin by looking at page titles that have gotten traffic in the last 28 days but have not had any traffic in the previous year.
We use numerous rules to clean the data and filter out sites that are less likely to include new material, such as title updates, comment pages, internal search result pages, and others.
We remove duplicate translations and maintain the best-performing title. To minimize confusion with the data in the GA interface, we do not aggregate translated page metrics.
If we didn’t report your new material, it doesn’t imply it doesn’t have GA traffic or isn’t indexed. When extracting data from GA, GSC Insights may display material that is not indexed. Also, fresh material is not affected by the initial crawl time; your content does not need to be crawled or indexed in order to appear in this card.

The most popular content card shows your top-performing page titles by pageviews in the last 28 days. For each title, we may also indicate the top Search queries for the leading canonical URL. To see more Search data for this content, you can click it and drilldown to the page overview.

If the URL is not under the associated GSC property, we won’t be able to bring Search data.

There are three main reasons for clicks being lower than pageviews:

• Each click can trigger more than a single pageview – other pageviews during the session are also attributed to google / organic. Learn more about the way sessions are defined and classified.
• GA pageviews for google / organic include more surfaces than web search results, such as Discover, Image Search and Video Search.
• GA and GSC don’t necessarily report on the same group of pages. For example, you might have a GSC account that includes only your HTTP pages while the GA view you chose reports on both HTTP and HTTPS.