WordPress is a popular content management system (CMS) used by millions of people around the world to create websites and blogs. To use WordPress effectively, it’s significant to understand some of the most commonly used terms and concepts. In this blog post, we’ll provide a WordPress Glossary for Beginners of some of the most significant terms in WordPress, including AMP, DuckDuckGo, robots.txt, sitemap, caching, metadescription, snippet, SEO, DNS, FTP, CSS, .htaccess, cpanel, Google Analytics, responsive theme, widgets, backlink, Google Lighthouse, and content delivery network (CDN).
AkismetAkismet is a spam-filtering service that is used to protect WordPress websites from spam comments and other forms of malicious content. It is pre-installed in a WordPress Blog. Using cutting-edge algorithms and machine learning, this cloud-based application can detect and remove spam comments and other types of cyberbullying. When a user leaves a remark on a WordPress site using Akismet, the service compares it to a database of spam comments and other dangerous information to determine if it is spam or not. If WordPress determines that a remark is spam, it will be immediately flagged as spam and archived. The remark is published as normal if it is not spam.
Anchor TextAnchor text is the text that can be seen and clicked on in a link. It is the text that the user sees as a link, and when they click on it, they go to the page that the link points to. Anchor text is important for both usability and search engine optimization (SEO). Anchor text is used by search engines to figure out what the page is about that the link goes to. If the anchor text is relevant to the content of the linked-to page, it can help search engines understand the page’s context and move it up in the search results. From a user-friendliness point of view, anchor text should be clear and relevant to the page it links to. This lets users know what they can expect to find on the linked-to page and if it will likely be useful to them. In short, anchor text is the text that can be seen in a link that gives context and helps people understand what the linked-to page is about. It is also used by search engines to figure out what pages are about and why they are important.
AutoblogWordPress autoblogs automatically post external material. Users may quickly start and run a blog or news website without writing or curating material. Importing RSS feeds or scraping other websites can be used for autoblogging. Specialized plugins or services can automatically generate and publish content. Autoblogging may quickly produce a content-rich website, but it has drawbacks and risks. Autoblogs may not be able to produce high-quality content, and if they steal content from other websites, they may violate copyright laws. Read more in our Blogpost How to Create an Autoblog in WordPress.
BacklinkA backlink is a link from another website that points to a page on your WordPress website. These links are important because they can help improve the search engine ranking of your website, and can also drive traffic to your site from other sources. You can read more about Backlinks in our blog post What is: Backlink.
BING Webmaster ToolsBing Webmaster Tools is a free service offered by Microsoft’s search engine, Bing, that allows website owners to submit their websites to Bing for indexing and to monitor the performance of their websites in Bing search results. Bing Webmaster Tools provides website owners with a range of tools and information, such as the ability to see how many pages on their website have been indexed by Bing, the search keywords that are driving traffic to their website, and the ability to see how their website appears in Bing search results. Website owners can also use Bing Webmaster Tools to identify and fix any issues with their website that may be impacting its performance in search results, such as broken links or duplicate content. By using Bing Webmaster Tools, website owners can improve the visibility of their website in Bing search results and drive more traffic to their website.
BluehostBluehost is a provider of web hosting services for websites and online-based programs. Shared hosting, VPS (Virtual Private Server) hosting, dedicated hosting, and WordPress hosting are among the hosting packages that the company provides. Users can buy a hosting package from Bluehost and set up a domain name to host their website or web application. Users can manage their hosting account, including setting up email accounts, installing software, and maintaining databases, through the control panel the provider offers. Bluehost also provides a number of tools and resources, such as a website builder, a content management system (CMS), and a selection of website templates, to assist users in creating and managing their websites. The business also offers chat, email, and phone customer assistance. Bluehost is renowned for its trustworthy hosting services and affordable costs. Small to medium-sized enterprises, as well as people and organizations wishing to host a personal or professional website, frequently recommend it as a hosting service.
Bounce RateBounce rate is a metric that measures how many people who visit a website only look at one page before leaving. It is an important metric for website owners and marketers because it can show how well a website engages visitors and keeps them coming back. There are a few ways to figure out the bounce rate, but one common way is to divide the number of visitors who leave the site right away by the total number of visitors. For example, if a website has 100 visitors in a certain amount of time and 50 of them leave after only looking at one page, the bounce rate is 50%. A high bounce rate can mean that visitors don’t find the website’s content interesting or useful, or that the website doesn’t meet their needs in some way. On the other hand, a low bounce rate could mean that the website is doing a good job of keeping visitors interested and coming back. Bounce rate can be affected by a number of things, such as how good and relevant the website’s content is, how the site is designed and laid out, and how the user feels about the site. Understanding bounce rate and making it better can be a big part of making a website work better for both users and search engines.
BreadcrumbsBreadcrumbs are a navigation element that shows the user’s location in a website hierarchy. They are typically displayed horizontally above the main content of a page, and are usually represented by a series of links separated by a delimiter character (such as a greater than sign, or a forward slash). For example, if a user is on a page about “Dogs” on a website about animals, the breadcrumb trail might look something like this: Home > Animals > Dogs The first link (Home) takes the user back to the root of the website, while the second link (Animals) takes the user to the page about animals. The third link (Dogs) represents the current page the user is on. Breadcrumbs can be useful for users because they provide a way to navigate back up the hierarchy of a website, and can give the user a sense of where they are in relation to the rest of the site. They can also be useful for search engines because they provide a way to understand the structure of a website and the relationships between different pages.
CachingCaching is a technique that is used to speed up the loading time of a website by temporarily storing frequently accessed data in the browser’s cache. This allows the website to load faster on subsequent visits, as the data can be accessed from the cache instead of having to be downloaded from the server again. In WordPress, caching can be enabled through the use of plugins or by modifying the site’s .htaccess file. This can significantly improve the performance of a WordPress website, especially if it receives a lot of traffic.
CaptchaA CAPTCHA, which stands for “Completely Automated Public Turing test to tell Computers and Humans Apart,” is a type of challenge-response test that makes sure a response comes from a person and not a computer. CAPTCHAs are often used to keep malicious bots and other bad things from getting into websites. Most of the time, a CAPTCHA is a jumbled image of letters and numbers that a user must figure out and type into a form field. The idea is that people will be able to read and understand the image, but computers won’t be able to because the image is distorted. This makes it harder for bots to send spam or try to get into a website without permission. CAPTCHAs can take many different forms, such as image-based CAPTCHAs, audio CAPTCHAs for users who can’t see, and reCAPTCHAs, which use images of street signs or other objects to make sure a user isn’t a bot.
CategoryIn WordPress, a category is a way to group or theme your content. When you make a new post, you can put it in one or more categories to make it easier for people to find your content and move around it. For example, if you have a blog about cooking, you might make categories like “Recipes,” “Ingredients,” and “Cooking Techniques.” Then, you could put your posts in these categories based on what they were about. For example, a post about a specific recipe might go in the “Recipes” category, while a post about a specific ingredient might go in the “Ingredients” category. Read more in our blog post What is Category in WordPress?.
Content Delivery Network (CDN)A content delivery network (CDN) is a network of servers located in different parts of the world that are used to deliver website content to users. When a user accesses a WordPress website, the CDN ensures that the content is delivered from the server that is closest to their location, which can help improve the speed and performance of your website. A popular CDN is Cloudflare.
CommentsIn WordPress, a comment is a piece of feedback or a reaction that a user leaves on a blog post or page. Comments are typically displayed below the main content of a post or page, and can be written by anyone who has access to the commenting feature (which is typically enabled by default). A glossary is a list of terms and their definitions, often related to a specific subject or field of study. In the context of a WordPress site, a glossary might be a page or post that contains a list of terms and their definitions, along with explanations or examples. In the context of a glossary page or post, a comment could be a question or suggestion from a reader about one of the terms or definitions, or it could be a reaction to the content of the glossary. For example, a user might leave a comment to ask for clarification on a particular term, or to suggest that a term be added to the glossary. Read more in our blog post about What are comments in WordPress.
Contributor RoleThe Contributor user role is one of the default user roles in WordPress. Contributors have limited capabilities compared to other user roles, such as the Administrator or Editor. Specifically, Contributors can:
- Write and manage their own posts
- Edit their posts
- Submit their posts for review
cPanelcPanel is a web-based control panel used by many hosting providers to manage their servers and websites. In WordPress, cPanel is often used to manage various aspects of your website, such as installing WordPress, creating databases, and managing email accounts. By using cPanel, you can easily manage your WordPress website without needing to know any technical details.
CPC (Cost per Click)Cost-per-click (CPC) is a pricing model used in online advertising, where the advertiser pays a fee each time one of their ads is clicked. In other words, CPC is a measure of how much it costs an advertiser to get a user to click on their ad. CPC is often used in pay-per-click (PPC) advertising, where the advertiser sets a budget for their ad campaign and only pays when a user clicks on their ad. The amount that the advertiser pays for each click is determined by a variety of factors, including the relevance and quality of the ad, the target audience, and the competitiveness of the keyword or search term being used. CPC is a useful metric for advertisers because it allows them to track the effectiveness of their ad campaigns and determine how much they are willing to pay for each click. It is also a common pricing model for display advertising, where the advertiser pays for each click on their ad that takes the user to their website or landing page.
CrawlerA crawler, also known as a spider or a bot, is a type of software that is used to automatically browse the internet. Crawlers are typically used by search engines to scan the web and index websites so that their content can be included in search results. Crawlers visit websites, follow links on those websites, and then index the content they find. This allows search engines to provide users with a comprehensive list of relevant search results when they enter a query. Crawlers can also be used for other purposes, such as to gather information from the web for analysis or to monitor websites for updates. Some websites may block crawlers from accessing their content, as crawlers can place a heavy load on a server if they visit a website too frequently.
CSSCSS stands for cascading style sheets, and it is the language that is used to define the look and feel of a website. CSS is used to control things like font sizes, colors, and margins, and it is an essential part of any modern WordPress site.
CTR (Click Through Rate)Click-through rate (CTR) In digital marketing, CTR measures how well content persuades visitors to click on a link or button. CTR is measured by dividing a piece of content’s clicks by its displays or serves. A banner ad with 100 impressions and 5 clicks has a 5% CTR. Digital marketers use CTR to evaluate content performance and its ability to drive visitors to a website or landing page. A high CTR shows that material is interesting and relevant to its target audience, whereas a low CTR may indicate that it is not.
DashboardThe dashboard is the central hub of a WordPress website, where users can create and manage content, customize the site’s appearance, and access other administrative features. It is the first page that users see when they log in to their WordPress site, and provides an overview of the website’s current status and recent activity. The dashboard typically includes a main menu on the left-hand side that provides access to different sections of the website, such as the posts, pages, and media library. It also includes a series of widgets that display information and tools that are relevant to the user, such as recent comments, draft posts, and site performance statistics. The dashboard is highly customizable, and users can choose which widgets to display and rearrange them to suit their needs. Additionally, plugins and themes can add new features and options to the dashboard, allowing users to customize and extend its functionality. Overall, the dashboard is an essential part of WordPress that allows users to manage and control their website from a single, user-friendly interface.
DiviDivi is a popular WordPress theme and page builder plugin created by Elegant Themes. The Divi theme includes a range of pre-designed templates and layouts that can be easily customized to create a professional-looking website. The Divi page builder plugin allows users to create and customize the design of their website using a drag-and-drop interface, without needing to write any code. The plugin includes a range of pre-designed elements or “modules” that can be easily added to a page and customized to match the look and feel of the website. Divi is highly customizable and user-friendly, and it is a popular choice for WordPress users who want to create professional-looking websites.
DNSDNS stands for domain name system, and it is the system that is used to translate domain names into IP addresses. When you enter a domain name into your web browser, the DNS system is what is used to find the correct website and display it on your screen.
DuckDuckGoDuckDuckGo is a search engine that was created in 2008 with the goal of protecting users’ privacy. Unlike other search engines, such as Google, DuckDuckGo does not track users’ search histories or personal information, and it does not show personalized search results based on users’ past searches or browsing history. Instead, DuckDuckGo provides users with the same search results for a given query, regardless of who is searching for it. This means that users can search the internet without worrying about their search history being used to target them with ads or influence their search results. DuckDuckGo also has a number of other features that help protect users’ privacy, such as blocking third-party tracking cookies and offering encrypted searches.
E-A-TE-A-T, or Expertise, Authoritativeness, and Trustworthiness, is a term used by Google to evaluate the quality of a website. E-A-T refers to the expertise of the content creator, the authoritativeness of the content, and the trustworthiness of the website. Google uses E-A-T to determine the quality of websites and ensure that high-quality, authoritative content is ranked highly in search results. Websites with high E-A-T are more likely to rank well in search results, as they are seen as more trustworthy and reliable sources of information. E-A-T is particularly important for websites in the “Your Money or Your Life” (YMYL) category, which includes websites that deal with financial transactions, health information, and other sensitive topics. Websites in the YMYL category are held to a higher standard for E-A-T, as the information on these websites can have a significant impact on users’ well-being and financial security.
ElementorElementor is a popular WordPress plugin that allows users to create and customize the design of their website using a drag-and-drop page builder. With Elementor, users can create professional-looking pages and templates without needing to write any code. The plugin includes a range of pre-designed elements or “widgets” that can be easily added to a page and customized to match the look and feel of the website. Elementor also includes a range of advanced design tools, such as a visual editor for custom CSS and a theme builder for creating custom templates. Elementor is highly customizable and user-friendly, and it is one of the most popular page builder plugins for WordPress.
Error Too Many RedirectsThe “too many redirects” error in WordPress refers to a problem that occurs when a page or website tries to redirect the user to a different address than the one they are trying to access. This can happen for various reasons, such as issues with plugins or themes, problems with site configuration, or problems with hosting configuration. To fix this problem, it is necessary to identify the cause of the excess redirects and fix it. This may require deactivating plugins, removing custom code in the .htaccess file, or modifying hosting configuration. If you are unsure how to fix the problem, please read our blog post How to Fix Error Too Many Redirects Issue in WordPress.
Featured ImageIn WordPress, a “featured image” is an image that is shown in a prominent place on a post or page, usually at the top or front. It is often used to show what the rest of the content will look like or to set the tone for it. In WordPress, featured images are often used in themes to show a thumbnail image next to post titles on the blog home page or in archive pages, or to show a full-width banner image at the top of a single post or page. Keep in mind that not all WordPress themes support featured images, and the way featured images are shown can change depending on the theme. Some themes let you change the size and location of the featured image, while others don’t.
FTPFTP stands for file transfer protocol, and it is the standard protocol for transferring files over the internet. FTP is commonly used to upload and download files to and from a web server, and it is a key component of many WordPress hosting environments.
functions.phpfile is a theme file that allows you to add custom functionality to your WordPress site. It is a PHP file that is loaded when a WordPress site is accessed, and it can be used to define functions, filters, and actions that can be used throughout the site. The functions.php file is part of your theme, and it is located in the root directory of your theme folder. When you create a new WordPress theme, the functions.php file is automatically created for you. You can then add custom code to this file to modify the default behavior of your theme and add new features.
Google AdsGoogle Ads is a pay-per-click (PPC) advertising platform that allows businesses and organizations to create and run ads on Google’s search engine and other properties. With Google Ads, advertisers create ads that are targeted at specific keywords that users are searching for on Google. When someone searches for one of those keywords, the advertiser’s ad may appear on the search engine results page (SERP), along with other results that are relevant to the user’s query. The advertiser is then charged for each click on their ad. Google Ads can be an effective way for businesses to reach their target audience and drive traffic to their website.
Google AnalyticsGoogle Analytics is a tool offered by Google that allows businesses to track and analyze website traffic. It provides detailed information about the visitors to a website, including their location, the devices they use, and how they interact with the site. This information can help businesses understand their customer base and improve their online marketing and sales efforts.
Google BotWhen a website is changed or new content is added, Google uses a web crawler called Googlebot to find it and add it to the search engine’s index. The websites that Googlebot will crawl, the frequency with which it will crawl them, and the number of pages it will acquire from each site are all determined by an algorithm. When Googlebot begins to crawl the web, it will initially get a small number of pages before proceeding to follow links within those pages to locate further sites to crawl. The web crawler makes HTTP queries to the servers that actually host the pages it finds. When Googlebot requests a page, the server returns its HTML content. As the HTML is parsed, new pages are added to Google’s index and existing sites are updated. As Google crawls the web, it collects data that it then uses to refine its search results. Keywords and phrases used on websites are cataloged in Google’s index, along with data describing the connections between them. Google’s index is what it utilizes to return the best results for a user’s search.
Google LighthouseGoogle Lighthouse is a tool that helps website owners improve the performance, accessibility, and SEO of their websites. It provides a detailed report on a website’s performance, including suggestions for improvement and potential issues.
GTMetrixGTmetrix is a website performance analysis tool that provides insights on how well a webpage is loading and suggests ways to improve its performance. It analyzes the page based on a set of performance metrics, including page load time, number of HTTP requests made, and the size of the page, among others. To use GTmetrix, you can enter the URL of the webpage you want to analyze in the tool’s input field and click the “Test your site” button. GTmetrix will then analyze the page and generate a report that includes a summary of the page’s performance, along with recommendations for improving its speed and efficiency.
Google Search ConsoleGoogle Search Console is a free web service provided by Google that helps you monitor, maintain, and improve your website’s presence in Google search results. It provides detailed reports and data about your website’s search traffic and performance, including information about how often your website appears in Google search results, the keywords and queries that are driving traffic to your site, and any crawl errors or security issues that may be affecting your website. By using Google Search Console, you can identify and fix issues that may be preventing your website from appearing in Google search results, and improve your website’s visibility and ranking in Google search.
Google Webmaster GuidelinesGoogle Webmaster Guidelines are a set of recommendations from Google for website owners who want to improve the visibility and ranking of their websites in Google search results. These guidelines cover a range of topics, including website design and content, technical issues, and how to avoid spamming or manipulating search results. Some of the key areas covered in the Google Webmaster Guidelines include:
- Creating high-quality and unique content that provides value to users
- Making it easy for users to navigate and use the website
- Ensuring that the website is mobile-friendly
- Using appropriate header tags and titles to help search engines understand the content of the website
- Using alt text to describe images and other media
- Using descriptive and relevant URLs
- Avoiding spamming and manipulative tactics, such as buying links or cloaking
.htaccessThe .htaccess file is a configuration file used by the Apache web server. In WordPress, the .htaccess file is used to control various aspects of your website, such as redirects, password protection, and caching. By editing your .htaccess file, you can improve the security and performance of your WordPress website.
HTMLHTML stands for HyperText Markup Language and is a standard markup language used to create web pages in the World Wide Web. It is used to structure and present content on the World Wide Web, and is the foundation of most websites. HTML consists of a series of elements that are used to describe the content and structure of a webpage. These elements are represented by tags, which are enclosed in angle brackets. In WordPress, HTML is used to structure and format the content of a website. WordPress themes and templates use a combination of HTML, CSS, and PHP to create the look and feel of a website. WordPress also includes a number of built-in functions and tools that allow users to easily add and manage HTML elements on their websites.
KeywordsIn WordPress, a keyword is a specific word or phrase that is used to describe the content of a website or blog post. Keywords are often used to help search engines understand what a website is about and what it is about. They can also be used to make a website more visible and move it up in search results. When making or editing a blog post in WordPress, keywords are usually added as tags. They can also be used in the post’s title, headings, and body to help search engines understand what the post is about and why it is important. When making a WordPress website or blog post, it’s important to use keywords that are relevant and specific. This can help the site show up higher in search results and be seen by more people. Also, it’s important to use keywords in a natural way and not cram them into the content to try to change search rankings. This can be seen as spammy, and search engines may punish you for it. Use of keywords is just one thing that can affect a website’s search rankings. There are many other things that can also affect a website’s visibility and ranking in search results.
Largest Contentful Paint (LCP)Largest Contentful Paint (LCP) is a performance metric that measures the time it takes for the largest content element within the viewport to be painted in the browser. This metric is important because it reflects the amount of time it takes for the user to see the main content of the page, and it is often used as a proxy for the overall user experience of a page. LCP is one of the key performance metrics tracked by the browser-based performance tool, Lighthouse, and it is also a key factor in Google’s PageSpeed Insights score. To improve the LCP of a page, you should focus on optimizing the loading and rendering of the largest content elements on the page, such as images and videos. This can be achieved through techniques such as lazy loading, optimizing image sizes and formats, and reducing the number of large elements on the page. It is important to note that LCP is just one of several performance metrics that can be tracked and optimized. Other metrics, such as First Contentful Paint (FCP) and Time to Interactive (TTI), may also be important depending on the specific needs and goals of your website.
MalwareMalware is short for “malicious software,” and it refers to any software that is designed to harm a computer, device, or network. Malware can take many forms, such as viruses, worms, Trojan horses, ransomware, and spyware. Malware can be installed on a website in various ways, such as through vulnerabilities in the website’s code or through third-party components (such as plugins or themes) that have been infected with malware. Once installed on a website, malware can be used to damage or disrupt the website or to steal sensitive information from the website or its users. Website owners can protect their websites from malware by keeping their website software and third-party components up to date, using strong passwords, and regularly scanning their website for malware.
Media LibraryThe media library is a feature of WordPress that allows users to manage and organize the media files, such as images and videos, that are used on their website. The media library can be accessed from the WordPress dashboard and provides users with a central location to upload, view, and manage their media files. When you upload a media file to the media library, it is automatically stored on your website’s server and is given a unique URL that can be used to access the file. You can then insert the file into a post or page on your website by using the media library’s built-in insert function. The media library also allows you to organize your media files into folders and collections, making it easier to find and use specific files. Additionally, you can edit the file details, such as the title and description, and add alt text to images for improved accessibility. Overall, the media library is an essential part of WordPress that allows you to easily manage and use media files on your website.
MetadataIn WordPress, metadata refers to information about your posts, pages, users, comments, and other items on your site. This includes details like the author, publish date, category, and tags of a post. Metadata helps to organize and classify your content on your WordPress website, and it can also be used to improve your website’s visibility and success. For example, metadata can help search engines understand the context and relevance of your website’s pages and posts, which can impact your search engine ranking. Properly using metadata can also improve the user experience by providing context and information about the content they are viewing. Read more in our blog post about What is Metadata and Metadescription?
Meta descriptionThe meta description is a short snippet of text that appears in the search results of search engines like Google. It is intended to give the user an idea of what the page is about and to encourage them to click on the result. In WordPress, the meta description can be added to a page or post by using the Yoast SEO plugin, or by manually editing the HTML of the page. This is an important part of search engine optimization (SEO), as it can help to improve the visibility of a website in the search results and drive more traffic to the site. Read more in our blog post about What is Metadata and Metadescription?
MySQLMySQL is a popular open-source relational database management system (RDBMS) that is used on many websites and web applications. Oracle Corporation makes it, gets it out to people, and helps people use it. In a relational database, data is put into tables, which are made up of rows and columns. Each row is one record, and each column is a different piece of information in that record. MySQL lets users make and manage these tables, as well as use SQL to get information from them (Structured Query Language). MySQL is a popular choice for a wide range of applications because it is fast, reliable, and easy to use. It is often used with PHP, a popular programming language for building websites, and many hosting providers support it. In addition to its basic features, MySQL has a number of advanced features, such as support for stored procedures, triggers, and views, as well as support for full-text searching and geospatial data. It also has many options for replicating and backing up data, which makes it a powerful and flexible tool for managing and storing data.
NOINDEX TagThe noindex meta tag is a piece of code that can be added to a website’s pages to instruct search engines not to index those pages. This can be useful in cases where you don’t want a particular page to appear in search results, or if you’re working on a page that’s not ready to be published yet.
PageA page is a static piece of content that is separate from the blog posts on a WordPress website. Pages are often used to display information that does not change frequently, such as an about page or a contact form.
PagerankThe Google search engine uses an algorithm called PageRank to rank websites in their search engine results. Larry Page, one of the people who started Google, made it. PageRank is based on the idea that a website’s rank goes up if other high-quality websites link to it. When a website links to another website, it is “voting” for that website and saying that it thinks it is important or relevant. So, websites that have a lot of high-quality links pointing to them are seen as more important and are ranked higher in the search results. The PageRank algorithm looks at how many links point to a website, how good those links are, and how important the websites that link to it are. It uses this information to give each website a “rank,” which is then used to decide how the websites are listed in the search results. PageRank is just one of the things that Google uses to rank websites in its search results. However, it is an important factor that has had a big impact on how search engines work.
Page BuilderA page builder is a type of plugin or tool that allows users to create and customize the layout and design of their WordPress website without needing to write any code. Page builders typically provide a user-friendly interface that includes a range of pre-designed elements or “blocks” that can be dragged and dropped onto a page to create the desired layout. These elements can include things like text, images, buttons, and columns, and they can be easily customized to match the look and feel of the website. Page builders can be a useful tool for website owners who want to create professional-looking pages without needing any coding knowledge. Some popular page builders for WordPress include Beaver Builder, Divi, and Elementor.
Pay per Click (PPC)Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. PPC is a way for advertisers to reach potential customers who are interested in their products or services, and it is commonly used on search engine results pages (SERPs) and on social media platforms. In a PPC campaign, advertisers create ads and bid on keywords that are relevant to their business. When a user searches for one of those keywords, the advertiser’s ad may appear on the SERP or social media platform, along with other relevant results. The advertiser is then charged a fee each time someone clicks on their ad. PPC can be a highly effective way for businesses to reach their target audience and drive traffic to their website.
PermalinkA permalink is the permanent URL of a specific webpage on a website. It is the web address that is used to link to that webpage, and it remains the same even if the content on the webpage changes or the webpage is moved to a different location on the website. Permalinks are important because they provide a stable and permanent link to a specific webpage, and they allow users and search engines to easily find and access that webpage. In WordPress, permalinks are the default URLs that are used to link to your website’s posts and pages. You can customize the structure of your permalinks in the WordPress settings to make them more user-friendly and SEO-friendly.
PHPPHP is a popular programming language for web development that is especially effective at building dynamic and interactive websites. PHP is used to create the well-known content management system (CMS) WordPress. The HTML code that appears in a user’s web browser when they visit a WordPress website is generated by PHP in WordPress. PHP may also be used by WordPress plugins and themes to alter the functionality and aesthetics of a WordPress website. For instance, PHP is used by WordPress to obtain the page’s content from the database, format it, and then produce the HTML code that is delivered to the user’s web browser when they access a WordPress website and request a page. Additionally, PHP is utilized to manage form submissions, handle user input, and carry out other operations required for a WordPress website to work. Read more in our blog post “What is PHP in WordPress?“.
PHP Memory Limit ErrorThe PHP memory limit is the maximum amount of memory that a PHP script can use. If a WordPress site is experiencing the “PHP memory limit exceeded” error, it usually means that the site’s PHP code is trying to use more memory than the PHP memory limit allows. This can be caused by a variety of factors, such as plugin and theme code that is poorly optimized, or by trying to upload large files to the media library. Read more in our blog post How to increase memory limit in wordpress.
PHPMyAdminphpMyAdmin is a free, web-based tool written in PHP that is used to manage MySQL and MariaDB databases. It is open source and can be used by anyone. It is made to have an easy-to-use interface for managing databases. Users can create, change, and delete databases, tables, and fields, as well as run SQL queries and manage users and permissions. phpMyAdmin can be used to manage databases on a local server or a remote server. It is often used with a web server like Apache or Nginx. It can be put on a web server and accessed through a web browser, which makes it easy to manage databases from a distance. phpMyAdmin is a popular way to manage MySQL and MariaDB databases because it has a simple, easy-to-use interface that even people who don’t know SQL can use. It is also supported by a lot of hosting companies, which makes it easy to set up and use on many different hosting platforms. Overall, phpMyAdmin is a powerful and widely used tool for managing MySQL and MariaDB databases. It works especially well for web-based applications and websites.
PluginPieces of software that can be easily installed and activated on a WordPress site, adding new features and functionality. Some plugins, such as Jetpack and WooCommerce are made and updated by Companies or Freelancers. Other plugins are created by people and companies in the WordPress community. For example, a plugin might add the ability to create forms on a website, to optimize images for faster loading times or run a backup of your website. Read more in our blog post How to Install a WordPress Plugin (Beginners Guide) and How to Deactivate All Plugins in WordPress.
PNGPNG (pronounced “ping”) is a type of image file that is commonly used on the internet. It stands for “Portable Network Graphics” and was developed in the mid-1990s as a way to display images on the web without sacrificing quality. Unlike other image formats such as JPG or GIF, PNG files support transparency, which means that you can display an image with a transparent background. This makes PNG a popular choice for logos and other graphics that need to be overlaid on top of other images. PNG files are generally larger in size than other image formats, but the high quality and support for transparency make them a good choice for many applications.
PostA post is a piece of content that is published on a WordPress website. Posts are typically organized into categories and can be tagged with keywords to help users find related content.
PPIPPI stands for “pixels per inch” and refers to the resolution of an image or display. The higher the number of pixels per inch, the clearer and more defined the image will be. For example, an image with a resolution of 300 ppi will have a higher quality than an image with a resolution of 100 ppi. The resolution of an image is important because it directly affects its quality and file size, and should be considered when working with images in graphic design or web applications.
Responsive ThemeA responsive theme is a WordPress theme that automatically adjusts its layout and design to look great on different devices, such as desktop computers, tablets, and smartphones. This is important because more and more people are accessing the internet using mobile devices, and a responsive theme ensures that your website looks great no matter how it is being viewed.
Robots.txtThe robots.txt file is a text file that is used to communicate with web crawlers and other web robots. It is typically used to tell these bots which pages on your website should and should not be indexed. This file is placed in the root directory of your website and can be accessed by appending “/robots.txt” to the end of your website’s URL. For example, if your website’s URL is http://www.example.com you can access the robots.txt file by going to http://www.example.com/robots.txt.
Screaming FrogScreaming Frog is a website crawler tool that allows you to analyze and audit the technical and on-page SEO of a website. It works by crawling the pages of a website, gathering data on things like broken links, duplicate content, missing titles and alt text, and other technical issues. Screaming Frog is designed to be easy to use and is suitable for both small and large websites. It can crawl up to 500 URLs in the free version and up to 50,000 URLs in the paid version. In addition to its technical SEO features, Screaming Frog also includes a range of tools for analyzing on-page SEO, such as a keyword analysis tool and a tool for generating XML sitemaps. Overall, Screaming Frog is a useful tool for anyone looking to improve the technical and on-page SEO of their website, or for identifying and fixing technical issues that may be impacting the performance of their site.
SEOSEO stands for search engine optimization, and it refers to the process of improving the visibility of your website in search engine results pages (SERPs). This can be accomplished through a variety of tactics, including keyword research, on-page optimization, and link building.
SERPA SERP is a search engine results page. It is the page that is displayed to a user after they enter a search query into a search engine, such as Google, and press the search button. The SERP includes a list of results that the search engine has determined are relevant to the user’s query, as well as other information such as ads, maps, and related searches. The results on a SERP are ranked according to their relevance to the user’s query, with the most relevant results appearing at the top of the page. The ranking of results on a SERP is determined using complex algorithms that take into account various factors, such as the content of the webpage, the number and quality of external links pointing to the webpage, the relevance of the webpage’s content to the user’s query, and the user’s search history and location. SERPs are an important aspect of search engine optimization (SEO) because they determine which websites and pages are displayed to users in response to their search queries. Improving the ranking of a website or page on a SERP can help to increase its visibility and traffic, and can be achieved through a variety of techniques, such as optimizing the content and structure of the website, building high-quality external links, and improving the user experience.
ShortcodeIn WordPress, a shortcode is a small piece of code that allows you to do various things with little effort. Shortcodes can be used to add functionality to your website, such as displaying a list of posts or creating a form, without having to write a lot of code. To use a shortcode, you will need to install a plugin that provides the shortcode. Once the plugin is installed, you can use the shortcode by inserting it into the content of a post or page. The shortcode will be replaced with the desired content or functionality when the post or page is displayed. Shortcodes are written in brackets, like this: [shortcode]. You can also use shortcode parameters to customize the content or functionality that the shortcode provides. For example, you might use the columns parameter to specify the number of columns to display in a list of posts, or the size parameter to specify the size of an image. Overall, shortcodes are a useful tool for adding functionality to your WordPress website without having to write a lot of code.
SidebarIn WordPress, a sidebar is a widget-ready area that is typically displayed on the right or left side of the webpage. It is a convenient place for site visitors to find additional information or access certain features of the website. The sidebar can be used to display a variety of content, such as links to popular posts, categories, recent comments, a search bar, and more. WordPress users can customize their site’s sidebar by adding, deleting, and rearranging widgets through the Appearance > Widgets menu in the WordPress dashboard. By default, many WordPress themes come with one or more sidebars, but users can also create custom sidebars and display them on specific pages or post types by using a plugin or modifying the theme’s code.
SitemapA sitemap is an XML file that lists all the pages on your website. It is used by search engines to better understand the structure and content of your website. By providing a sitemap, you can help search engines index your website more efficiently, which can improve your search engine rankings. In WordPress, you can create a sitemap using a plugin like Yoast SEO or Google XML Sitemaps. Once the plugin is installed and activated, it will automatically generate a sitemap for your website.
SlugOn WordPress, a slug is the part of a URL that identifies a specific post or page on your website. It is the text that appears after the main domain name in the URL of the post or page. For example, if the URL of a post on your website is “https://example.com/my-post“, then the slug for that post would be “my-post”. Slugs are often created automatically based on the title of the post or page, but you can also customize them to make them more user-friendly and SEO-friendly. In WordPress, slugs are used in the permalink structure of your website, and they can be edited in the post or page editor.
SmushSmush is a popular WordPress plugin that helps users optimize and compress the images on their website, reducing the file size and improving the website’s performance. By using Smush, users can compress their images without losing quality, and the plugin can automatically optimize images as they are uploaded to the website. Smush provides several different compression options, allowing users to choose the level of optimization that best suits their needs. It can also optimize images in bulk, allowing users to compress multiple images at once. Additionally, Smush provides a lazy load feature that only loads images when they are visible on the user’s screen, which can further improve the website’s performance.
SnippetA snippet is a small piece of code that is used to add a specific function or feature to your WordPress site. Snippets can be added to your site using a variety of methods, including using WordPress plugins, editing your theme files, or adding the snippet directly to your site’s functions.php file.
SSL CertificateAn SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure connection between a web server and a client, typically a web browser. SSL certificates are used to ensure the security of data transmitted over the internet by encrypting the data, ensuring that it cannot be intercepted by third parties. SSL certificates are issued by certificate authorities (CA), which are trusted organizations that verify the identity of the website or organization requesting the certificate. When a client (such as a web browser) connects to a server that has an SSL certificate, the client trusts that the certificate is valid because it has been issued by a trusted CA. There are several types of SSL certificates, including domain-validated, organization-validated, and extended-validation certificates. Domain-validated certificates are the most basic and are usually issued quickly, as the CA only needs to verify that the applicant has control of the domain. Organization-validated and extended-validation certificates require a more thorough vetting process, including verification of the organization’s identity and legal existence. SSL certificates are typically used on websites that handle sensitive information, such as online stores and banking websites, to protect the privacy and security of the users’ data. When a website has an SSL certificate, it is indicated by a padlock icon in the web browser’s address bar and the URL begins with “https” instead of “http.”
StartPageStartPage is a search engine that was created in 2006 with the goal of protecting users’ privacy. StartPage is based in the Netherlands and is built on top of Google’s search technology. Unlike Google, however, StartPage does not track users’ search histories or personal information, and it does not show personalized search results based on users’ past searches or browsing history. Instead, StartPage provides users with the same search results for a given query that they would see if they searched for that query on Google, but without the tracking and personalization. This means that users can search the internet using Google’s powerful search technology without worrying about their privacy being compromised. StartPage also offers other features to protect users’ privacy, such as the ability to search anonymously and the option to view search results without any tracking cookies.
SubdomainA subdomain is a part of a larger domain that can be used to create a separate area of a website or web application. Subdomains are created by adding a prefix to the main domain name, separated by a period (e.g., subdomain.example.com). Subdomains are often used to organize and separate content within a website, or to host different languages or regions. They can also be used for testing or staging environments, or to host specific products or services. Read for further information our blog post about What are Subdomains in WordPress?.
SubscriberA subscriber is a user who has registered an account on your website and has the “Subscriber” role. Subscribers have limited permissions and can only perform certain actions on your website. To create a subscriber in WordPress, a user must register an account on your website. This can be done through the “Register” form on your login page, or through a form provided by a plugin. Once the user has registered, they will be added to your list of subscribers and will be able to log in to your website. As a subscriber, a user can typically perform the following actions:
- Read and comment on posts and pages
- Change their own password and profile information
- Subscribe to comments on a post or page
- Subscribers do not have the ability to create or edit posts or pages, or to manage other users on the website.
ThemeA theme is a group of templates and styles that decide how a WordPress website looks and is put together. A WordPress theme has layout and design templates for different pages and parts of a website, as well as styles that control how the site looks and feels, like the colors, fonts, and other visual elements. WordPress themes can be changed to fit the needs and tastes of the website owner, and there are a lot of free and paid themes to choose from. Themes can be installed and activated on a WordPress site from the WordPress admin dashboard, and they can be changed using the built-in theme customizer or by editing the theme’s templates and styles directly. It’s important to choose a well-made theme, optimized for speed, and works well with the site’s needs and features. The right theme can make a big difference in how a WordPress site looks and how easy it is to use. It can also have a big effect on the overall user experience. Read more in our blog post What is a Theme?
Top Level Domain (TLD)A top-level domain (TLD) is the part of a domain name that comes after the “dot” (.) and identifies the type of organization or entity that the domain name belongs to. There are several types of TLDs, including:
- Generic TLDs (gTLDs): These are TLDs that are not specific to a particular country or region, and can be used by anyone. Some examples of gTLDs include .com, .net, .org, and .info.
- Country-code TLDs (ccTLDs): These are TLDs that are specific to a particular country or territory, and are typically two letters long. Some examples of ccTLDs include .us (United States), .uk (United Kingdom), and .cn (China).
- Sponsored TLDs (sTLDs): These are TLDs that are sponsored by a particular organization or industry, and are typically used by a specific group of users or organizations. Some examples of sTLDs include .edu (educational institutions), .gov (government agencies), and .mil (military organizations).